Imagine that you have a real business in the market of perishable products. Your shop instead of being on the main road which is more accessible to the people is towards a side where hardly any one would notice. Do you think you would be able to have profits from such business? Before you would know your perishable products would rotten giving you a loss instead of earning from the investments you would have made. The logic thing to do here is to have your shop at a place where the potential buys could feel your existence. Only then they would reach out to your shop giving you business. The same is the case of your online store i.e. your website.
Look for ways to connect with people that visit your website. Do you have landing pages on your site? Many businesses will put an opt-in box on the home page, however, you need to keep in mind that people come to your website through pages other than the home page. Are you grabbing them with keyword rich content? Do you have something to offer in exchange for their name and email address? Once you have that information, do you have a plan in place to build the relationship and keep them interested?
Facebook – If you are not putting your articles or links to your articles on Facebook you are missing out on a ton of Visibility and traffic. Just like on Twitter, you can post a Facebook update with a suggestion from your article and include the link.
It’s important to your sanity and your schedule to set up criteria for what you’ll say “Yes” to and what you’ll say “No” to. In the movies we often see stars miscast in roles they regret later on (Kevin Costner as Robin Hood comes to mind). Don’t find yourself in this situation. Decide early on how you want your name to be known and in what ways. That means you may need to say “No” once in a while. Remember this sage advice: “No” is a complete sentence. You don’t need to bend over backwards apologizing or giving detailed explanations. Be diplomatic, but do hold your boundaries.
I’ve taken this just as example. You can define your market area wise also – like particular area in your city. That is also a good way to define your ideal patient or ideal market. But the important thing is how much visible you are in this market? How many people know you?
One of the most powerful ways to begin to establish credibility is to focus your networking conversations on the other people. They immediately recognize that you are not a taker, but a giver. Of course, the usual facets of business that build credibility still hold true, i.e. providing exceptional customer experiences, good products, strong value, etc.
You’re also being found everywhere. Right there you’re found on EzineArticles, YouTube, Twitter, Facebook, and then back on your blog, pretty much, pretty easily, you’re seen all over your niche.