In the current economy, companies are looking to stretch their marketing budget as far as they possibly can. Banners and signs are something that could be a great investment. Unlike so many marketing methods nowadays, they can be used repeatedly, providing an excellent return on your investment.

Lead generation: After all of the above, target your niche audience and interact with them. This can be done via forums, discussions etc. Scout for potential customers. Probably someone is looking for a product in your industry or someone looking for your services and asks a question online.

The danger with all this great information delivered through ‘Internet Summits’, Online Teleseminars, Webinars is that we can become professional attendees of such events. Don’t get me wrong I am not knocking these events far from it, if nothing else they are an Adrenalin rush for sure, you will meet some great people who could be JV opportunities either now or in the future and, there is a load of useful information to be had at such events.

The third section of duskin terteling is WEB 2.0. Sounds fancy and technical, but it’s another name for social media marketing. You know face book, twitter, my space, etc.

With the Internet, you have a considerable amount of leverage. You are able to scale things up or down anytime you want to. You may change your marketing whenever you would like to. Internet has turned the whole world into a small village that you could reach. It has given you more control than you have ever had – over your marketing and also your brand.

The search engine has evolved. Back in the day the static webpage would be crawled, assessed for it’s content and relevancy and ranked for certain keywords. Now though, it has become much more complex and for the better. A bot cannot judge whether something is relevant based on just reading webcode, but people can(that is to judge whether is something is relevant. Many of us cannot read webcode). In turn the search engine crawls social camps and based on how much “buzz” there is regarding what you are doing, your page will be ranked accordingly.

Make sure you are proactive and make sure you implement the right strategies with everything that you do online. Following the tips that I have mentioned above should leave you in good stead.