The common perception among small business owners and bloggers alike is that branding is strictly for mega corporations with millions of dollars in advertising budget. Well, I would like to state that this was true many years ago but not anymore. With the advent of the internet, it is now a level playing field for both big and small businesses to promote their brands.

Indeed, blog s have become powerful online marketing tools in this day and age. Blogs, you see, have evolved into a social phenomenon. How many movies have you watched where the techno-savvy protagonist was seen updating her blog? How many books have you read that used share your question as a new point of perspective? How many news items have you encountered that trace their source to blog entries? How many television shows have you witnessed that made a casual reference to blogs?

Research shows that over 70% of businesses are operating without business plans; in fact, the statistics is even higher when it comes to online businesses, blogging included. I bet you are also guilty of this. It is an established fact that a requisite for success in business is a plan. Now if a plan is a recipe for business success, why are most bloggers blogging without it? Well, I think that’s a question you should answer yourself. Drawing up a plan for your blog is not compulsory but if you are serious about treating your blog as a business; then I will advice you put up a plan for your blog.

Think of a relevant keyword for your blog. A word or phrase which best describes the content of your blog should be used in the title, and repeated throughout the blog, including, importantly, in the first paragraph. Bear in mind however, that if the word is repeated too often, the blog will look over optimised. There are no strict rules about how many times your keyword should appear in your blog although as a guideline if you repeat the keyword every words that would give you a keyword online blogs density of Generally a keyword density of between is acceptable. Anything over 7% would appear to be too keyword rich and over optimised.

There are very many other forms of paid marketing. However, paid traffic is not always targeted, so be careful when using this method. You can simply do a search on Google and find the very best forms of paid advertising. There’s very many out there, you just need to do some research and find the right ones.

Add new blog posts at least twice a week. If return visitors come back and see the same-old-same-old, they won’t come back as often. In fact, they may not come back at all so keep your content fresh by adding new posts regularly – a minimum of twice a week.

How catchy is your tagline and header? This question is important because your blog header is usually the first thing visitors set eyes on when they come to your blog. A good way to create a good blog header is to ensure that it contains the ultimate benefit a visitor stands to get while on your blog.

It’s this simple. I once saw a guy who wrote a software that explains these principles. The software will remind you of which step to take next. He charged over a hundred dollars for it, but garaunteed your money back if you didn’t hit the top 10 results on Google for your niche in a year. It’s a formula. Step-by-step instructions — that work.