So it’s tough doing business right now. If you’re thinking of slashing your marketing budget, don’t be too hasty. Hugh Davidson, author of ‘Offensive Marketing’ says ‘Studies show that brands that maintain or increase marketing spend in a recession tend to do better than their rivals in the long run’. Indeed, when there is less business available does it really make sense to become quieter? No, you need to bang your drum harder and smarter. Lowering brand awareness makes it much harder to gain when your competitors have taken your place. So here are a few tips on cost effective, ‘smart’ marketing activities that could help see you through.

You have to develop a pattern for your blog posts, and be consistent. Have a regular schedule for blog posts and stick to it. Whether it’s once a month (which really won’t do much for your SEO) or once a week, let people know they can always look for a regularly scheduled post from you.

Review all marketing activities and only cut those that are not delivering. Only keep activities that have been proven to yield results. Testing and measuring your marketing activities is key to this and if you don’t yet do it, shame on you! Get a measurement system in place pronto.

Why is this happening? As more and more people are introduced to smartphones, tablets and other devices that allow them to surf the web, this audience will continue to grow.

I figured it best that I get a online marketing company agency to help me make sure I was producing the best possible marketing plans I could. This was something they were personally skilled to be able to do, while I was not. Given this information, I knew that I would need to use them so as to be sure that I did not get any of it wrong. I got on the telephone with the best organization I could find on the internet and asked them how much they would ask for to help me out with a little digital pr . I was delighted with the quotes that they were telling me, so I took them on right on the spot.

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So I sold you on the need to have a mobile app for your business. Good. You won’t regret it, an excellent investment. Now I’d like to give you some advice about it. When you search for a devoloper for your app, make sure that they can offer cross-platform developing. Since I am writing this article, I will give my company some much needed advertising.

Think about it, if you are not taking the advice and applying the new approaches, your competitors might, and then who will be feeling healthier and happier?