No matter how good your website/blog looks no-one’s gonna stay on the page for long or come back if the content is up to scratch, the best way to write content is to remember that quality beats quantity, a reader will rather read a page of great content than a hundred page essay that is badly written. Write what you would read, if you only write a blog to make money then you won’t go far you will give up before you start making some real money.
Make a plan and put it in writing. We decided who was in control of what, sort of a damage control action plan. Even if the guy who was in control of online reviews had to get with another manager before making a response, there was a plan so that we could respond quickly. It’s too much to think the owner can keep a watch on everything. So delegate that responsibility to one or more managers so that you can make a response fast. We had one guy in charge of online reputation, and another in control of offline reputation.
Dress up your comments. Even if you don’t have any readers, you can be assured that comment spammers will find you. Comment spammers are the guys dropping off-topic advertisements for Viagra and weight loss pills in the comments of your House. Nothing kills the ability of a blog to attract new links like a spammy site. And nothing says ‘spammy site’ like a comments page full of irrelevant comments and links. So monitor and delete spammy comments on a regular basis. In addition to deleting the garbage comments, you need to foster a positive community.
Choose an Online Directory that is established and reputable and features hotels where you intend to travel. Check carefully with the better business bureau and online blogs and forums whether there are any problems with the Online Hotel Directory and if it is well liked.
Search engine spiders love green content. It’s bot food and they gobble it up like kids gobble gummi bears. But it may take a while for a search engine to crawl your blog and start delivering links on the search engine results pages.
The last step to developing a strong brand for your blog is to create your own interaction style with readers. How close do you want the bond between you and the readers to be? How often will you interact with them? Will you interact only on your blog? Or you will follow Pat Flynn’s “Being Everywhere” strategy? Will your preferred interaction platform be Facebook or Twitter? Will you use social media to enhance the promotion of your brand? Only you can decide that.
In conclusion, I strongly believe this outline will be of help when writing your own business plan and just before I drop my pen; I want to ask a question. Do you really think a business plan can add value to a blog? I would love to hear your opinion in the comment below.