Why? Well, every day of my working life I’m getting calls from business owners and marketing managers asking me about the mechanics of a successful leaflet distribution campaign. Yes, using good old door drop marketing.
How do you get knowledge about the industry is very simple. All you have to do is research over the internet about leaflet distribution or do a broader term like direct marketing. When you have a bit of knowledge start looking for a reliable distribution company. Try searching on directories, read reviews and last but not least read testimonials about the company. All this information would give you an idea about the credibility of the company.
Use your stories to get more customers. With online press release today, the media are not the only audience for your writing. 80 million people check the news on the net. Many of these people are your customers. So, you need to present to your clients when you write your press releases. Of course, that does not mean turn your statement in an advertisement.
Fourth, treat this as a conversation with a friend or acquaintance. Looking directly into the camera lens lets you make virtual eye contact with your viewer. Above all, just be yourself.
Sell on eBay. Why not sell your unwanted item/junk, and possibly even sell for family and friends. Have a clear out and make some cash in the process.
Mid-morning on a Tuesday, Wednesday or Thursday is an optimal time to publish your announcement. Distribution should happen within a fairly short time, and you should get an email confirmation with a link to the press release.
Where are you going to deliver it? One of the most important parts of your leaflet delivery campaign is knowing where your going to get the best results. If your advertising a local pub, do you want to attract the locals who can just walk to you? Or do you want to attract the people who live in the next town along and would have to drive to you? Also, knowing which roads to deliver to is also crucial. If you want to just target high end houses then you need to do some research (Google Maps is good for this) and find out what types of houses are about and which ones you want to deliver to.