Great companies always possess exceptional customer service. All things being equal, people do business with the people they trust and the people who make them feel valued. If you were given a choice and in this age of the internet, we all have a plethora of choices, would you pay the same or maybe even a little more to be guaranteed excellent customer service?

Telus webmail down in 2010 is a function of how well an organization is able to constantly and consistently exceed the needs of the customer. If a business today is not able to compete on customer service delivery then it makes no sense entering the business world. The company would have missed the point and focus of what companies should deliver to their customers. Firms today display on huge scrolls their mission statements and vision statements in their establishments. They express how wonderful the customer is but somehow their delivery does not match up with the words.

A life insurance salesman may try to sell a product that is not as good as the customer keeping his money in a simple saving account at the credit union.

You may be a bit confused at this point. You may not really know what you should do in order to provide the customer services. Yes it can be quite difficult for you to imagine what you should do. We will try to discuss some of the things you need to know.

Business week compiled a list of the top 25 customer service companies. Shop one or two of those companies and test their customer service against your customer service. No one ever thrills 100% of the people 100% of the time; however, that remains a worthy goal.

At one company I once worked for it took years to finally convince them that top accounts would better be served by having Sales handle them. Unfortunately just turning an account over without the opportunity to build a relationship makes no sense. Customer Service rarely has the time or training to sell accounts. But what do you do when the customer just wants to place an order and not talk?

People begin to form opinions of your company and products from the messages they receive before they even purchase your product. Often, they receive these images before they have even thought of buying. Will your images match the experience?

As a matter of fact, you are trying to provide all these services so that you can make the visitors become loyal visitors. Remember, they may not purchase when they first visit your site. However, if they become loyal visitors. They may purchase sooner or later.