As a recruiter how can you reach out to a potentially large candidate pool on social media space in a short span of time? The answer is in carefully crafted social media strategy.

For better or worse, the online application is here to stay. So, how do you know which resume version to use? Are you supposed to upload it? It can certainly be confusing, so I’m sharing my online job application rules which I send out to each client attached to their final documents. These rules have been proven to work and I strongly recommend following each one!

Social networking. Social networks are hot! MySpace is not just for kids anymore. LinkedIn is a popular business network. There is Facebook, Tagged, Bebo, Read my blog, Plaxo, and Twitter, to name just a few of the social networking environments. More are springing up all the time. Many of these social networks provide a wonderful opportunity to find new prospects and clients for your business, and to develop an online relationship with them. There are many effective social marketing techniques that have little or no cost that are highly leveraged and can be very effective when used properly.

Photographs play an important role in helping your audience make an emotional connection with you. Photos of you at work; sitting at your desk; standing at a podium; displaying your product; with your family; with celebrities, etc. You get the idea. The internet is a visual medium. Use it to your advantage. If you don’t look good in photographs, then hire a professional photographer that will know how to make you look great. Looking professional is essential to gain the respect and trust of your audience.

Follow-up, follow-up – You probably have a bunch of business cards somewhere on a drawer or on your desk from people you met last year at networking event. Did you use those cards in anyway to build your network and grow your business? For sure if the cards stay in your drawer you won’t get any business or referrals from those people. Pick-up the phone, call them to learn more about their business, ask them how you can help them. Give them advice, resources or referrals. Meet them for a coffee, contact them on a regular basis with a phone call, a greeting card, send an article of interest, send them your newsletter, or connect them with other people. Track what you do to make sure you are always in communication with them.

Contest sponsoring is another great way to get your business name and products out onto the world wide web. To find them, go to your favorite search engine and do a keyword search for contests, sweepstakes and blog contests. You don’t need to donate a big expensive prize, a lot of the web sites looking for sponsors, usually except a prize donation of less than $25.00 retail cost.

Finally, make a commitment to yourself to growing your business through acquiring new accounts. Commit a certain amount of time each week to finding new accounts. Learn how to do it effectively and consistently.