If your online enterprise has yet to capitalize on web logs, or blogs as they are fondly called, then you’re missing out on a lot of opportunities for heightened success for your business.
By writing regularly (my goal is 4 entries or “posts” per week), seldom does a week go by that I don’t add someone to my network or use what I am writing to make a new connection with an existing or potential Client.
Blogs can be used very effectively to promote your business and to get your message across. They can also be used for generating revenue. You can put up Google AdSense and other contextual ads. You can also put up affiliate links. Another possibility is to put up web forms to invite subscribers for your newsletters. Some knowledge of HTML will be required to install AdSense and web forms etc.
If you choose to create an online blogs account with http://www.blogger.com , bear in mind that the service is owned by Google, which is undoubtedly the biggest and most used search engine in the world. Blogger accounts figure prominently well in relevant searches with Google and MSN. What does this mean? Well, your blog has a better chance of appearing at a higher position in search engine results, hence, once a user visits your blog site and sees your main website’s links in its entries, there is a very high likelihood that you’d snag some new visitors.
Be a speaker – Bloggers who made it big online are often requested by companies to speak on their training seminars. Some of these include writing companies who want their writers to be learn blogging strategies.
Link your blog to your websites v.v. People often forget that it’s the linking that makes the Internet work. Linking all your sites, even the free ones, together can boost your link popularity. Since Training goal are a lot of fun you sometimes forget to link to and from them. Don’t let this happen to you.
Savvy business people have realized that blogs can be an excellent way to promote themselves, their business, or make easy money. The most popular way that this is done is through Google Adsense. Using this, bloggers are able to sell advertising off of their blog and collect cash just for keeping a blog. Those with very successful blogs are raking in the cash simply off of their AdSense ads. It is very easy and free to start doing this, and many have cashed in, and in big ways. Some blog hosts have even allowed their users to ad AdSense using the same account, making it even easier to make money with blogs.
This will be now your springboard to invite them in your site. As you do, give them compelling offers to entice them. It could be free ebooks, short reports, or free downloads. More to the enticement that you inflict to them is you are starting to get their trust. With this, you build relationships. This will help you build your list!