Social media in business acts as an extension of the company itself. It feeds it and leads the clients to the business as a means to reach the very source of the need. It can be a very useful and powerful tool, if used correctly. However, things can also go terribly wrong with a company’s social media efforts. Here are six things to avoid with social media in business.

All you need to do is create 4 simple websites that you are either going to sell for $1250, or that you are going to build in a back end suite of services that will give you a net profit of $1250 per site you sell.

Don’t just type on your keyboard. Text socialization is fine, but there’s so much more you can do to really develop an online personality for your business. Ask customers to submit questions and then create an audio file they can listen to on your site or download where you’re talking. Or, interview an expert in your line of business and record it for an audio lesson they can download.

It is time to send out word that you are now a freelance website developer. This should not be difficult with social sites such as LinkedIn, Twitter and Facebook. Send out word to your this blog about your new status. While updating your blog regularly serves to bring in traffic, you can also use search terms on twitter to look for people who might need a developer. Searching for clients through multiple streams such as your website, social media and freelancing websites will help you to start getting a consistent flow of clients.

Give people a reason to come to your site. You should offer more than WordPress themes for sale. For instance, you could have articles and videos explaining how to use the WordPress plug-in. Stay in touch with your target audience by sending out a newsletter about WordPress and by creating social media profiles. You can also create an online community for WordPress users to share tips with each other. Use this network to share quality content about using WordPress and to advertize your themes. Make sure you release new themes on a regular basis to keep people interested in your activities.

Do not connect your personal and professional Facebook accounts. You probably don’t want your followers to social media profiles know too much about your personal life. If you don’t want customers or others to find you on Facebook, use a nickname.

Businesses are cutting back by not attending or postponing trade shows and conferences. This drastically impacts the goals of a sales team who may normally rely on these events to fill their pipeline, earn commissions, thus feeding their family & paying their mortgage. Seeing a company make this decision, and then seeing same company has no presence on LinkedIn literally saddens me. When used to its fullest, proactively, and with proper etiquette, you will see your pipeline grow and sales soar. As a side bonus, your cold calling can head to the grave. Even those cold calling for 20 years tell me it is still the most dreaded part of their day.

Appearance counts. A web builder will enable you to make your website look as professional as possible. This would be a much better option than you trying to build web pages on your own and doing a bad job at it.