Link building has turned out to be even more thrilling than it used to be – especially recently. Whether you are ready for it or not, link building on social media is taking off these days.

For example, I love good southern barbecue. For those of you who know BBQ, you know that I just made a sweeping generalization. What kind of southern BBQ? North Carolina or Kentucky? Western Carolina or Eastern Carolina?

Tip: Don’t ask for favors. And don’t flaunt the favors you do. Simply follow, comment on, link to, or otherwise become “known” to select publishers in your niche. They will notice… and generally begin to reciprocate. Given a little time the relationship will form naturally and be incredibly beneficial on both sides.

Develop your get fit Plan: Based on what you learned in your research, develop a plan that includes goals, objectives and tactics for social media platforms, audiences, partners and content. This should be mapped to your over arching marketing plan. If you followed my directions, you will be able to easily map a social media strategy activities to the larger plan. Guess what this means folks…wala… you are on your way to an “integrated marketing” land! Congratulations!

Try turning an article you previously wrote into a new blog post, maybe with a different spin. And vice versa – blog post to article. Try turning one into a video, or a slide show to put on SlideShare or Squidoo.

#10 The Viral Garden – Mack Collier is a social media consultant, trainer and speaker. He has been actively immersed in social media profiles media since 2005 and is known as a guru in the field. He has some great info on his site where you can learn about the latest tools, tips and trends to enhance your productivity, profitability and online presence.

Get the idea? Before you spin your wheels creating a Facebook page, setting up a Twitter account, broadcasting via a YouTube channel or utilizing whatever else pops up on the scene in the future, you need to have a good grasp of what you or your company hopes to accomplish. Define your expectations before you take the plunge.

My editorial calendar lists the date the article should go out, the title, and then there are several columns for check marks so I know I’ve posted the article to all the various sites.