Unless you’ve been in a cave, you know that Harry Potter mania is a worldwide phenomenon. Kids and grownups alike eagerly await the release of each book and movie, and I’m one of them. I even devoured the last book, “Harry Potter and the Half-Blood Prince,” in less than a day. But even more interesting than the stories, from a business point of view, anyway, is the fact that 6.9 million copies of that book were sold in just 24 hours. Wow!

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“On another note, I wonder how Nate Dogg’s early death was related to some of the self-destructive habits and messages of hip-hop,” wrote Dr. Watkins.

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It is a big leap to expect someone to come to your site, see what you’re about and invest at your highest level of service. For most experts, the highest level of service is one-to-one, and too often this is the primary offer being made.

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