When you hear that from a business, it’s usually a good sign that the company is embracing social media and taking appropriate steps to engage their customers and interact with their most loyal followers. Making the commitment to start a social media campaign from within a company is a good first step. However it’s not the only step that a business needs to take to effectively use social media to generate more interest in the company and in their products or services. In fact, many business are failing miserably at properly using social media to reach customers.

Social marketing results can’t be measured. There are a variety of methods and tools you can use for this, and more become available every day. You can monitor blog comments, mentions in the media, traffic stats, Facebook fans, Twitter followers, comments on your content, real-time blog advertising results, click-throughs to your Web site. The tools are out there, and the number of people who know how to aggregate and interpret the data is growing.

It’s a fad. The drumbeat about social media has become deafening. Yet many marketers remain skeptical, hesitating to expand budgets and expend resources on a craze. But social media is a fundamental shift in communication — it isn’t just a new set of tools, but a new sphere of networking, communicating, living, and organizing. It has become intertwined in our lifestyles, so it’s here to stay.

Social media, while not ubiquitous to business, is by no means still a mystery. There are thousands of businesses of all sizes who “get it”. Is yours one of them? If so, that is great and we’d love to share insights with you. If not, how will you get up to date? Where do you begin?

The examples I use are extremes, but you see the picture. This is why I am a very strong believer that anyone who is planning to do any amount of negotiating with others needs to make sure their internet image is the one they want.

To what extent does your social traffic correlate with your search traffic? An increase in search traffic can be a result of more social activity – the more people are hearing about you on the social web, they get to know you, and then do a search to find out even more about you. A strong SoMee Social presence can build a company’s influence and reach.

Tip: Your home page may not be the best link to share on your Profile while networking on social sites. Consider linking to your “about me” page instead for a more personable introduction to you and your site.

By the way, if you’re just not a very social person, that’s all well and good. But maybe you shouldn’t be the one managing your company’s social media efforts. Seek out those who truly enjoy the medium, and allow them the time and space to explore the various “countries” of social media. Let them learn the languages and the cultures that go with each.